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Just as important as the new wave of Jamaican artists is the new wave of Jamaican producers, like J.L.L. So when people know that I'm coming around with music, everybody can be like, “Let's get the popcorn, and watch what he's going to be doing and watch what the standard is going to be.” There's lots of people that are really putting work and time into their craft.

And then, just on the scale of music, seeing what Chronixx is doing, Koffee is doing, Shenseea, Jada, lots of people.

Because I know Sevana's video is going to be the most highly curated thing, in my eyes I'm like, 'Alright, my video has to be the shit.' We're all not in any form of competition, but we challenge each other to be as best as we can be knowing that what each one does really accentuates the other. I feel that, internally, it pushes all of us. With the type of artists that I sign - Lila and Sevana - they're both very driven in the same way and I also want to leave that mark. It's been so influential for years and decades. I just feel that Jamaican culture and music are at its peak.

Future comin out strong metro boomin audiomack